Reboot! Industria★Brand raising
N: Industria★Please tell me about the brand.
Half: I will continue to walk on the road of the dolphin design, and I named it straight as it was.
N:★The meaning of?
Half: If it is only Industria, it will be read as characters,★It is recognized as a mark by attaching. Industria★Going up as an icon and focusing★I marked it.
N: What are the policies and philosophy as a new company?
Half: Nothing has changed from A & A. The cool ones are good for things that you carry around or attach them to the ranging. But I believe that instead of doing a cool design, but as a result of thorough pursuing functions, cool things will be created. The cool and cool ones are different.
N: It's a functional beauty. Conversely, I wondered if the dasa backed by the function would become more beautiful over time. Is there anything else?
Half: I'm particular about maid in Japan.
N: The fact that the brand tagline is attached with Made in JAPAN is conveyed, but I think that the quality of overseas products has improved a lot recently. Isn't it still full as a semi -piled quality?
Half: Yes, especially the details of the details. More than that, it is important to make the products I am doing together while interacting with the job, not the end of the figure. So, now I am making it with people from the A & A era. While everywhere is shifting to overseas production, there is also a desire to create a place where they shake their arms.
N: I see, it's a thing that comes from close communication with a profession. But the cost is quite high.
Half: That's right. Therefore, we raised the second brand "Ind2" (Indouch) in cooperation with the Hakuba photo industry. I do the design, and the production is Hakuba's overseas fabric.
Collaboration brand ind = with Hakuba Photo Industry★Be
N: That's why the brand is firmly separated. Also, there is an impression that Hanjun is always repeating prototypes while listening to the requests of photographers.
Half: When I heard the real requests on the site, I wanted to respond without business (laughs).
Inner case with a lid prototyped from the request of Tao Kizawa, a prototype strap from Tetsuro Seiki
N: I also use a fountain pen case.
Half: Functional design and high -quality manufacturing
I wonder if it can be used in other genres
I thought about it, but it was a good idea tool store, etc.
Have it handled and sell constantly
I am. Elaborate the husband of a little storage
The place has been evaluated.
Shaku Design, the path of Seihiro Hemijiro
N: Please tell me about future developments.
Half: We are preparing to make various design proposals with junior designers. For example, a bungee strap. It is a structure that is often used as a gun strap, but we have also acquired a new proposal. Because it is sturdy, lightweight and cushioning, I think that it can be applied not only for backpacks and straps, but also for strollers and chairs.
N: It seems that it can be used for nursing care and camping items! I heard that there are some materials?
Half: We are currently considering the hard -based hard -based use.
N: There is a material for the idea.
Bungee strap (a new practice has already been obtained)
Half: Anyway, it's most fun when you're sharing an idea with your young designer friends in front of you. Also, recently, after receiving consultation on custom -ordered products, it has been increasingly done from prototypes to mass production. It is a fun job to make various proposals while listening to the client's requests.
N: Now, there are many places that connect ideas and users, such as crowdfunding and beta -version product showrooms, so it may be a good idea to use such platforms and commercialize them. 。
(Left) Equipment case produced by rental equipment company order
(Right) Terminal case prototyped at a request from a certain national equipment equipment company
Half: Yes, I've experienced a lot of things, but I think it's because I really like product design. Now, I'm realizing it again.
I will continue to do my best, so thank you!
Industria★H p
https://industriatokyo.com/
Hangui Official Photo Site
http://hangui.tokyo/
After interview
It is honest and clumsy, but the hidden heat is high. While listening to the story, I felt such a pattern. I like the business design. A semi -piled product that still designs design, believing that it will be cool at the end of ease of use. The more you use it, the more you will feel what you feel in the body.
Interview & Writing Tomohiro Noh
Shooting: Kobayashi